¿Cuál es la diferencia entre un community manager y un publicista? A todos los integrantes de Evol Marketing nos han hecho esta pregunta más de una vez. No es como cuando alguien pregunta la diferencia entre camello y dromedario, donde la respuesta es corta y simple, camello dos jorobas, dromedario una.
En este caso va mucho más allá porque técnicamente, ambos desempeñan una función similar: dar a conocer una marca para impulsar la venta de sus productos o servicios, sin embargo, cada uno emplea sus propios métodos.
Esto se debe a que el trabajo de publicista está más asociado a medios de comunicación más tradicionales, ya que hacen uso de recursos como pancartas, flyers, vallas publicitarias y hasta uso de comerciales. La principal diferencia, es que prácticamente todas las tareas y estrategias del Community Manager se hacen online.
What is a Community Manager? What are their functions?
Two terms are always going to refer to this role: internet and social media. Over the last decade, the use of digital platforms and social media has skyrocketed. In Elche (where our office is located, and yes, we openly say this because that’s part of our job 🕶), and across Spain, the average social media use is over 2.5 hours a day.
This statistic has benefited platforms, which take advantage of all this viewing traffic to offer promotional and advertising services.
**The Community Manager** is in charge of planning, designing, and generating the content for the company or business they manage on different social media platforms. The most common ones are Facebook, Instagram, and TikTok.
Their tasks are **not just about content creation**; they also involve planning and directing. Besides constant communication with their account director or clients for content approval, the **Community Manager is a figure that combines** planning skills, creativity, and content creation. **Quite a gem** 💎
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### Looking for a Community Manager in Elche?
If your answer is “yes”, “maybe”, or “I’m not sure”, you’re in luck! **Evol Marketing offers a consultation to help you and your business** and discover exactly what you need to boost your sales, grow your community, and gain new customers.
Surprisingly, many meetings have shown that **even the company itself** didn’t know what it really needed, they only knew they wanted to “sell more.”
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### The Importance of Setting Goals and Knowing Your Buyer Persona
Another key difference between a publicist and a community manager is that the latter will make use of **all the digital tools** available to make sure the posts are seen by users who are truly interested in the product or service, and for that, we must perfectly understand our **buyer persona**.
Once we know who our ideal customer is (their needs, preferences, what they consider a good opportunity, their concerns…), we can evaluate and set guidelines.
**Once the strategy is set, we will start testing methods** until we achieve the first goal, and once we start meeting objectives, we’ll implement new methods and strategies.
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### Marketing Agency vs. Community Manager in Elche – Which One to Choose?
A **Marketing agency** usually includes one or more community managers, whereas if you choose the latter, you’re placing all the work in the hands of one person.
This doesn’t mean it won’t be effective, but if there’s not much difference in cost, **the best option** is to go with a more complete agency where several people share tasks, creating a more comprehensive approach. **A multidisciplinary team, as the cool people call it** 🤓
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**Still have doubts?** If you’re looking for a Community Manager in Elche, Evol Marketing has everything you need: social media management, SEO, content creation, copywriting, advertising campaigns, branding, corporate design, and much more.
**Here’s the link** to get in touch with us.
