Among all the tasks that come with running a brand or business today, managing social media for business has become one of the most decisive aspects (if not the most).
The concept of reaching the maximum number of people, or as it’s often said in the industry, “making noise,” has not changed; it’s simply a matter of statistics: the more people you reach, the higher the likelihood that they will eventually interact with your business and ultimately purchase your product or service.
What has changed is the way to do it, and fortunately, it’s becoming easier and results are getting better thanks to segmentation capabilities, something we specialize in here at our digital marketing agency.
In addition to many mediums, there are also many strategies to gain reach, so today we want to share 4 tips for managing social media for business, so you can make the most out of social media and fully leverage the potential of different platforms.
1. First, define your business/brand, then set your objectives.
The first step is always to be clear about what your proposition is and what you offer. As hard as it may be to believe, here at our advertising agency, we get many requests from businesses that are not even clear whether they are offering a product or a service. Before starting anything, make sure you know your offer well, with its respective advantages and disadvantages.
Once this part is clear, the next is just as important: What do I want to achieve? Most people always think about money, more sales, more revenue; and that’s not really wrong, after all, that is the goal of starting a business.
However, when managing social media for business, we’ll see how our strategy will align with this final goal, but in a sustainable way over time thanks to a proper content management.
2. Create quality and diverse content
Most people believe that creating content is simply making a post with a photo of what’s offered, a brief description, and a buy button.
Once again, this isn’t entirely wrong, but our experience as social media experts has taught us that after reaching thousands of people in the first week and getting some sales, conversions drop. Why? Because people get tired of seeing the same thing all the time.
That’s the point of social media, if people use social media to see different content constantly, we must do the same with the content we share from our brand.
How to do it? Here are some methods:
# 1.- Turn your product/service into a solution to a problem.
# 2.- Highlight a feature that you know your competition doesn’t have.
# 3.- Share the results of your strategy weekly with your community on social media.
# 4.- Generate curiosity through titles that don’t fully reveal your product/service until the end.
# 5.- Make your product or service desirable through CTAs like: “Limited Units,” “Last Spots,” “Only X Units Available”…
Do you have any doubts about how to apply these methods? Request a free consultation with us! Click here!
3. Use content calendars when managing social media for business.
Using calendars is the best way to optimize resources. Managing social media is a job in itself, but we can’t forget about the other aspects of the business: manufacturing, storage, stock organization, logistics…
That’s why using calendars helps automate the process even more, especially if we work with 1 or 2 weeks in advance, as in addition to having it noted down, many software like Hootsuite allow you to schedule your content, and they take care of posting it at the time you specify.
4. Monitor and adjust your strategy.
Managing social media for business doesn’t end with posting the content. It’s essential to monitor the results of your actions. Both the software like we mentioned before and the platforms themselves, like Meta, TikTok, etc., have their own control panel where you can evaluate the results.
Look at the interactions and therefore the reach, check which posts had the best impact, and try to replicate them to achieve similar results.
Do you need us to handle social media for your business?
We have worked with over 50 brands on different channels successfully and we want your business or project to get the same great results as those already trusting us. Request a free consultation through this link.
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